Department FOR education
EVERY LESSON SHAPES A LIFE
Teacher recruitment has fallen every year for 10 years. The DfE has always led with logical messaging. Logical doesn’t work because logically it’s a shit job.
We needed to elevate the status of teachers, and give people an emotional reason to become one.
“Every Lesson Shapes a Life”
We launched “Teaching” as its own brand, with a sentiment led campaign across every media.
For radio we had the nation tell real stories, by the real people, about how a teacher changed their life.
Heres the case study for the full integrated campaign
