VESPA
VESPIZZATEVI
In the wake of a global lockdown, Vespa wanted us to make a campaign to celebrate being free again. With a hark back to their joyful post war posters, we decided to show people reunited with the things they miss the most, and back on the bike.
We did a translation for the UK market but we thought Vespizzatevi captured it perfectly.
The work now features in the Piaggio Museum in Pontedera, Italy.
